Wednesday's second season audience drops by half but series remains one of the most watched on Netflix

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Wednesday closes with a drop, but remains among Netflix's most watched English titles

The series Wednesday ended its initial viewing window with a significant drop compared to the first season, but remained among Netflix's most-watched English-language titles. Despite the downturn, it has racked up hundreds of millions of viewing hours and millions of views. The split format and longer episodes may have affected the pace of consumption. Jenna Ortega continues as the protagonist and the third season, already in production, brings the arrival of Eva Green.

Season 2 of Wednesday: ratings drop, but remains one of Netflix's most watched seasons

The second season of Wednesday closed the initial measurement period of 91 days with figures that mix success and decline. According to Netflix data, the series ranked fourth among the platform's most-watched English-language productions, despite the drop in relation to the premiere.

Main audience figures

• General comparison:

• Season 2: 928.5 million hours attended and 119.3 million of views in the first 91 days.

• Season 1: 1,718.8 million hours attended and 252.1 million of views in the same period.

• Percentage drops:

• Views: decrease of approximately 52%.

• Assisted hours: drop of around 45%.

Performance of the parties

• The second season was released in two parts.

• Part 1: about 50 million of views in the first five days.

• Part 2: about 28.2 million of views in the first five days, down on the first half.

• Highlight: even with the reduction, the season maintained a significant audience volume and a high position in the platform's historical ranking.

Factors that may have influenced the fall

• Two-part release format, which may have interrupted the pace of consumption.

• Longer episodes, reducing complete screenings in the same period.

• Greater competition in the launch calendar.

• Possible audience fatigue with the format and narrative.

Conclusion

Although it lost steam compared to the first season, Wednesday registered significant ratings and maintained its relevance on Netflix. The drop of around 52% in views and 45% in hours watched seems to be the result of adjustments to the format (two parts, longer episodes), greater competition and possible audience fatigue. The series continues with Jenna Ortega at the head of the cast and the third season in production, which is expected to feature Eva Green.

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