Labubu gets a Sony movie after becoming a worldwide sensation
Labubu becomes a Sony movie: who is this viral phenomenon and how did it conquer the world? Discover the secrets and surprises behind the fever.
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Labubu gained the spotlight and Sony wants to take you to cinema. He is a cute little monster sold in surprise bags that has become mania world after appearing with celebrities. His friends include Zymomo, Mokoko e Tycoco. The fever has generated fans and controversy, with fights in stores and incredible prices for rare pieces. There is no release date yet, but the idea is to turn the cuteness into a movie.
Sony negotiates movie based on the Labubu phenomenon
The film industry may soon be getting an adaptation of Labubu. Sources from the specialized press point out that the Sony has signed an agreement to develop a feature film with the character that has become a global fever, as reported on https://www.gamesradar.com/entertainment/animation-movies/the-inevitable-has-happened-as-a-labubu-movie-is-reportedly-in-the-works/.
Summary: No launch date has been set. Negotiations have been reported by industry outlets and no timetable has yet been released.
Main points
- A Sony is developing a film centered on Labubu.
- Labubu is marketed by the Chinese Pop Martin surprise packages.
- The strategy of selling in blind bags has created a resale market and increased demand for rare pieces.
- Global exposure increased in 2024 after the singer Lisa (Blackpink) to be seen with the pieces.
- Well-known characters from the line include Zymomo, Mokoko e Tycoco.
- Rare items have even been priced at significant amounts on the secondary market, even in the hundreds of thousands of dollars range.
- There is no public timetable for the film's development or release.
Context and origin of the phenomenon
The product was launched in 2015 as a line of collectible mini-peluches. The sale in sealed packages has fueled an intense secondary market: collectors are looking for specific models and limited editions, which has significantly raised the prices of certain pieces.
How fame spread
The initial adhesion took place in Southeast Asia, but in 2024 international visibility grew when the artist Lisa was seen wearing the items at public events. This moment, also reported on https://www.gamesradar.com/entertainment/animation-movies/the-inevitable-has-happened-as-a-labubu-movie-is-reportedly-in-the-works/, boosted global interest and press coverage.
Characters and narrative
The line features small creatures with their own identity. Although there are sets and accessories, the brand is betting more on visual appeal and collecting than on an extensive story, which opens up space for a movie to build a new narrative around the universe of the figures.
Controversies and the secondary market
There have been episodes of conflict between consumers during special launches, and the resale market has recorded sales at surprising values for limited editions. These episodes ignite debates about consumer culture, speculation and the protection of the casual collector.
Conclusion
In a nutshell: Labubu has come out of the bag of surprises and can now hit the big screen with the Sony. The franchise combines charm, commercial potential and uncertainties with no official date or timetable released. The outcome of this negotiation and how Pop Mart and Sony will adapt the universe of the characters are the next points to watch.
To follow new information and updates on the project, read the original article at https://www.gamesradar.com/entertainment/animation-movies/the-inevitable-has-happened-as-a-labubu-movie-is-reportedly-in-the-works/ and stay tuned for official announcements between Sony and Pop Mart.
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